What is convexe
A house of stories. Things made to last, by people with a name and a face.
Um marketplace de histórias
Milhares de produtos são lançados todos os anos. Quantos carregam uma pessoa? Quantos foram feitos por alguém que assina o que faz?
Nós nos conectamos através de histórias — elas nos unem, nos fazem lembrar quem somos e de onde viemos. Por isso, na convexe, o produto nunca chega sozinho: chega com a pessoa, o ofício e a história por trás dele.
Aqui vivem artesãos, e também engenheiros, relojoeiros, torrefadores, famílias inteiras. O critério nunca foi a mão — é rosto, nome e intenção de durar. Ajudamos essas pessoas a levar o que fazem para o mundo: riqueza que cresce de baixo para cima.
Cada produto tem uma filosofia
Um objeto bem feito responde a uma pergunta simples: para que ele existe? Produtos que duram sobrevivem às modas, mantêm a utilidade — e envelhecem ao lado de quem os usa.
Permanência não tem tamanho: cabe na oficina de um homem só e cabe numa fábrica com nome de família na porta. O moedor de café feito no seu bairro e o relógio projetado para atravessar décadas obedecem ao mesmo critério — rosto, nome e intenção de ficar.
Valorizamos materiais honestos, a sabedoria que passa de mestre para aprendiz, a vida simples e o contato humano entre quem faz e quem compra. Prestar atenção em quem fez é uma forma de cuidado — talvez a primeira.
Não prometemos o impossível. Prometemos o que se pode cumprir: produtos verdadeiros, feitos com a alma, apresentados como são.
O objetivo deste negócio não é fazer com que você compre mais. É que você compre uma vez e bem — e fique com a obra de uma pessoa, com a história, por anos.
A well-made object answers a simple question: what does it exist for? The world filled up with things that do not answer — things from nowhere, made by no one, designed to break right on schedule. We write this from the inside, not from above: we too have bought what we did not need.
convexe is born of one word and three refusals. The word is permanence: a product made to last outlives fashions, keeps its usefulness and grows old beside whoever uses it. And permanence has no size — it fits a one-man workshop and it fits a factory with a family name on the door. The criterion was never the hand. It is the intention to last.
— the people behind convexe have a face and a name: Yoni · Curitiba
Read the full manifesto →Three refusals
We do not sell your attention
The big platforms' model is advertising: the longer you stay inside, the more ads. That model charges three times over — the wallet, which buys what it does not need; the mind, which grows addicted to consuming and to being seen; the body, which gets used to cheap dopamine. Here there is no infinite feed, no advertising, no auction for prominence.
We do not charge a toll on other people's work
In the ordinary online shop, commission is the price of existing — you are charged before you have sold anything. Here the shop is free, and the first R$ 750 sold each month belong entirely to whoever made the piece. Above that, the house keeps 7.5% of the product value, and that is what it lives on. And each maker chooses, from 0 to 5%, how much of each sale goes to the project fund.
Nobody hides behind a company registration
The faceless institution became a way of escaping the justice owed to another. But it was not always so — there are still companies with a surname, workshops with a family, brands where someone put their own name at risk to deliver something useful. At convexe, we do business with people, through institutions.
convexe methodology
From the stories that reach us, we use the convexe methodology to present each product to the world — technique in the service of the person, never the other way around.
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The invitation
You don't get in here through an ad: you come by invitation, by referral, by a letter telling us who you are and what you make. People read — not an algorithm. Each maker's project is the reflection of their own reputation.
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The story before the product
We read every story with attention — because paying attention is the first form of care. The criterion was never the hand: it is a face, skin in the game and the intention to last. If what you make is true, useful and made to stay, your place is here.
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The presentation
Photography, an honest fact sheet, a fair price. Beauty is not ornament: it's the truth of the thing showing itself.
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To the world+
Your shop live, with no monthly fee, and the donation to the project chosen by you. The platform takes care of what is not your craft — so you have more time for what you do best.
Comment — only Yoni answers.
Done! Your comment is saved on your profile — the maker replies there.
Biography
Who am I?
Sou Jonathas — Yoni, para quase todo mundo. A convexe nasceu de um olhar sobre o mundo: a vontade de fomentar a economia local para um público global. Observando quem faz coisas para durar — do artesão à fábrica com nome de família na porta —, vi que nem sempre é possível levar o produto a quem o valoriza, e que quase nada se sabe da pessoa por trás de cada trabalho. Escolhi ajudar quem quer viver do próprio ofício a ter êxito e uma vida digna. Riqueza que cresce de baixo para cima.
convexe events
Stories that remind us of who we are
Take convexe with you
What the convexe shop takes in funds the events and the curation — the house takes nothing from those who make.
How to join
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Tell your story
Ask a maker to refer you — or write to us telling us who you are and what you make. The invitation is how we grow.
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Curation with attention
We read everything that arrives. People read — not an algorithm. If what you make is true, useful and made to last, your place is here.
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Your store live
Your shop is free: R$ 0 a month, always. The first R$ 750 you sell each month are entirely yours; past that, the house keeps 7.5%. You make it; convexe takes it to the world.
How to help
Always buy local+
Buying this way is a small sign you give yourself: I am a person, not a device for consuming and discarding.
Pass the story on
Share the stories and the products. Every page has its share button — use it freely.
Refer a maker
Know someone who makes with soul? Introduce convexe to them — recommendation is the way in.
Be the one who makes it
If what you make is true, useful and made to last, your place is here.
Buy local always+. From the designer, the craftsman, the inventor, the family that makes — to the world+.
We go slowly. But we don't stop.
- 2018The idea: nurture the local economy for a global audience.
- 2018First sketches and conversations with makers.
- 2019Name, brand and the first layouts.
- 2026The house live, with its founding makers.